Jennifer Todd Portfolio - v1 - Archive

Selected Work

Data Visualization: Dashboards

Client: Mastercard

Mastercards wants to help customers make informed decisions related to fraud by creating a streamlined delivery of insights into product performance, benchmarking, and trends.  I worked with product teams to develop a short and long-term roadmap, UI standards, and design framework for a collection of dashboards.

Strategy / UX Research / UX Design / UI Design

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Landing Experience Strategy

Client: Mastercard

The Fraud Center is comprised of many products and services but lacks a cohesive user experience.  We are currently developing a platform experience that incorporates products and services, analytic insights and product performance, and highlight services that are frequently used across products.

Strategy / UX Research / UX Design / UI Design

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Product Page Redesign

Client: Mastercard

Our team was scoped with assessing the current mPOS website and making redesign recommendations. I worked with stakeholders to analyze web analytics, develop new user flows, define a task matrix, and medium fidelity wireframes. The result was a more user-friendly website that brought the most important content to the front while highlighting important case studies.

UX Design / UI Design / Responsive

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The Winchester Website Redesign

Client: The Winchester (freelance)

This website redesign project helped The Winchester restaurant deliver an easy to use website where patrons can go to find information about the restaurant. I worked with the business owner to find a hosting platform that better addressed business needs, incorporated an ecommerce feature, and organize the site in a way that makes it easy for people to find the information they need.

UX Design / UI Design

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What I do

User Research

I use user-centered methods such as interviews, surveys, and workshops to better understand targeted end users. Using the insights gathered, I create journey maps, personas, and user flows to communicate areas of opportunity to product teams.

View a workshop I facilitated >

UX Design

I use insights gathered in user research to concept, design and build lo-hi fidelity prototypes. I validate designs using user testing, always iterating based on the feedback.

Strategy

I collaborate with UX, business, and technical teams to develop short and long-term strategic efforts. I identify and understand areas of opportunity, and align efforts with organizational vision.

Photo of Jenny

Jenny is a Product Designer who works at the intersection of user-centered design, research, and strategy to create intuitive and easy to use interfaces. She currently works at higi, a Chicago based startup helping people to understand and share their health information by providing free and convenient access to over 10,000 health stations. Previously, she’s worked as user experience consultant for both large and small organizations, and specializes in inclusive design for diverse populations.

She holds a Master’s degree in Human-Computer Interaction from DePaul University and a Bachelor of Design in Architecture from the University of Florida.

When not behind the computer, you can find Jenny taking a salsa class, biking around Chicago, or attending yet another MeetUp.

Interested in working together? Email me at JNYTOD@GMAIL.COM.


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12

Awards

78

Portfolio Projects

22

Happy Clients